Men's | Guide London

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Guide London clothing

Every Detail Matters

Founded in 1973 on Petticoat Lane Market in London at the height of the three day week Guide London clothing founder Isaac Benson was young, penniless and determined to make a mark, with £70 he borrowed from his sister the company has grown to become one of the most popular new brands.

Purchasing some on trend knitwear from local wholesalers and 'flogging' it on the market he realised that sales were great, working full time on the market he opened his first store in 1979 trading as BRUTE moving onto his own production lines 6 years later the company slowly moved from retail of wholesale items into a fashion line in itself.

Awarded the BKCEC British Apparel Export award in 1996 by Her Royal Highness The Princess Anne who visited their office in London, the company has gone from strength to strength producing high quality menswear and focusing on every detail, because the core principle of the brand is that "Every Detail Matters"


@Vault Menswear

Official Stockists of all the biggest brands


With a wide range of designs in the brand at Vault menswear we are proud to have secured status as an official Stockist of the Brand meaning you can trust not just the product but the fact that all the newest trends, collections and designs will be in our stores the quality  matches perfectly with our core principle that "looking good is feeling good".

Here at Vault we stock a wide range of Guide London in the following Departments: