History of: Farah – From Texas to Islington
One thing is for sure, any piece of clothing brandished with the golden F is a classic, transcending age, culture and era from the universities of Texas to the suburbs of London Farah has graced wardrobes since 1910.
.Since its foundation Farah has been worn proudly by some of the most influential men in history, loved by Professionals, musicians, artists and manual workers the world over.
1920 – 1940
Starting life as a small family concern in a corner of Texas, Mansour Farah and his wife began producing shirts under the title Farah, with expansion through the decades they expanded into overalls, denim and work wear in the 30s.
Based in the US, and it being their sole market for years the brand has a history not unlike many of its competitors such as Lacoste, in 1937 Masnour passed away leaving his eldest son James to take over the company, while William his younger son took control of production.
With an award of excellence from the US military for the quality of their clothing, alongside incorporation sales increased year on year from the early 40s.
1940 – 1970
While the brand slowly emerged into the British market from the 40s it wasn’t until the 70s that Farah was wholly internationally adopted. On his death in 1964 James Farah left the control of the company to William his younger brother, and with sales in excess of $73.9 million William undertook massive growth plans.
During the early 70s Farah hit it big, with it becoming the go to brand for the Skinhead, mod and Rockabilly scene at the time.
The big driver behind Farah’s rise to popularity was two north London style icons, known as Chet and Joe, Chuka and Duben Okonkwo were well loved by the younger generation for their dress sense, attitude and obsession with the upper class, spotted regularly in the Farah hop-sack trousers they became a staple in the brand.
oThis growth however couldn’t last forever, with sales slipping and share prices falling the company was forced to close several factories, and lost its title as world number 1 slacks producer; It wasn’t until the mid 80s that the brand finally recovered after entering the womenswear market dominating the premium casual and dress trousers market.
Now with focus on what made it so popular the label concentrated on its signature prints and detail a move that has seen them remain at the forefront of many mens wardrobes ever since.