History of: New Era – Gatsby to 59Fifty
Family owned for over four generations, Ehrhardt Koch the companies founder was one of the great pioneers of mens fashion creating and revolutionising the mens casual hat creating the New Era company known internationally for its quality and style. 1920 – 1940 Starting in 1920 after 18 years of service for the John Miller Cap Company, Ehrhardt Koch saw an oppertunity to take his skills to the next level, borrowing $1000 to start the E Koch Cap Company under the name New Era Cap Company they began sales in 1920... Read More