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History of: New Era – Gatsby to 59Fifty

Family owned for over four generations, Ehrhardt Koch the companies founder was one of the great pioneers of mens fashion creating and revolutionising the mens casual hat creating the New Era company known internationally for its quality and style. 1920 – 1940 Starting in 1920 after 18 years of service for the John Miller Cap Company, Ehrhardt Koch saw an … Continue reading

Posted by Maryann Cunningham | Comments Off on History of: New Era – Gatsby to 59Fifty
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The suit: The fit

From Beijing to London the suit is one of the, if not the most iconic and widely worn pieces of men’s clothing, transitioning effortlessly between the boardroom and the bar they have largely resisted the trends of the day to retain the iconic classic look every modern man craves from their wardrobe. As widely worn as they are, the suit … Continue reading

Posted by Maryann Cunningham | Comments Off on The suit: The fit
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How a suit should fit

History of: Farah – From Texas to Islington

One thing is for sure, any piece of clothing brandished with the golden F is a classic, transcending age, culture and era from the universities of Texas to the suburbs of London Farah has graced wardrobes since 1910. .Since its foundation Farah has been worn proudly by some of the most influential men in history, loved by Professionals, musicians, artists … Continue reading

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Farah Brand history

History of: Aquascutum – History of the royal powerhouse

Early Days Established in the year of the great Exhibition 1851 by John Emary the original store located at 46 regent street was a high quality menswear store with big dreams. Just two short years later in 1853 John successfully created the first waterproof wool, patenting his discovery this was the year the company found its name that still stands … Continue reading

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Aquascutum the history

History of: Lacoste – The origin of the Crocodile

Where the Iconic croc came from Officially founded in 1933 by René Lacoste world number one Tennis player at the time, finding sport attire at the time restrictive he came up with an idea, which has revolutionised not just sports but fashion as a whole. Some believe that he came up with the idea of the iconic shirt based on … Continue reading

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Lacoste History